Custom app development and HubSpot integrations
When two systems don't talk, we build what connects them: inside HubSpot, around it, or as an app of its own. Your business keeps running the way it already does.
What we build
Integrations
Two-way syncs with the tools you already pay for, when the native connector falls short.
Data bridges
For software with no API, or one that charges for it. Exports come in matched to the right records.
Inside HubSpot
Cards, custom objects, and workflow actions on the records your team already uses.
Apps of their own
Estimating, order entry, customer portals. Each runs on its own and reports back to HubSpot.
When someone asks for everything in HubSpot, our first question is: what do you want your team to stop having to do?
A recent build
Their job software wanted $2,500 a year to share its data. We built a bridge instead.
A cleaning and restoration company grades its referral partners by how many jobs they send. Those job counts lived in the software that runs dispatch.
Before
Referral counts lived in spreadsheets, and month end meant reconciling pay sheets by hand. Moving dispatch into HubSpot was too big a change for one number.
The bridge
The team drops in the report they already export. The app matches each job to the right partner in HubSpot and remembers every match a person confirms.
Now
Referral counts and the monthly commission check come from reports they already run, and dispatch kept the software it knows.
How a build runs
- 01
Good Audit
We find the retyping and the spreadsheets, and agree on what's worth automating.
- 02
A working prototype
You see it run on your own data before the full build.
- 03
Build & connect
Your admin connects HubSpot once, and we backfill your history.
- 04
Good to Launch
Your team gets trained, and the app goes live behind your own sign-in.
Questions we hear
- What if our software doesn't have an API?
- An export is usually enough. If a person can download a report, an app can read it and match it to the right HubSpot records.
- Couldn't we use the native connector or Zapier?
- Sometimes, and we'll tell you when. We build custom when the connector skips fields you need, the data needs careful matching, or the rules are specific to your business.
- Can the app show up inside HubSpot?
- Where HubSpot supports it, yes: as a card on contact, company, or deal records. What's available depends on your subscription, and the audit sorts that out first.
- Who actually builds it?
- The founders. Justin leads development and has built HubSpot UI extensions, custom objects, and integrations, from a two-way Asana card inside HubSpot to a full data warehouse sync.
- What does a custom app cost?
- It depends on the app. Custom API integrations are part of the Good-est build on our pricing page. Larger apps are scoped from the audit, with a price before any build work starts.