Systems that ship, and get used.
Examples of how Good Systems works, at very different scales: an 800-seat HubSpot migration, a lead-generation tool taken from strategy to launch, and a custom app that brings outside job data into HubSpot. Same approach every time: build for the real process, then see it through to adoption.
What our customers say
Working with Good Systems was incredible. They were able to save my client thousands in subscription costs right off the bat. Their knowledge of HubSpot and systems is unparalleled.
An 800-seat HubSpot migration, run from the inside.
We co-led the move of one of the largest digital marketing agencies in North America onto HubSpot, without breaking the work 800+ people do every day.
Good Systems co-led the HubSpot migration for one of the largest digital marketing agencies in North America: more than 800 users across sales, marketing, operations, technology, reporting, and leadership. One hard constraint ran through all of it. Keep the business running while replacing the systems those teams depend on every day.
Scope ran end to end, from data migration and custom development to training, documentation, and post-launch adoption. We worked alongside the technical teams so HubSpot matched how people worked day to day, not an idealized version of it, then built the rollout plans and support channels that carried 800+ users into the new CRM.
The rollout gave leadership the visibility and reporting they'd been missing, and gave the customer-facing teams one system to work in instead of a patchwork of tools.
Outcomes
- Visibility and reporting access improved across 800+ seats
- A scalable foundation for sales enablement and marketing operations
- Business continuity preserved through the cutover
- Lead management and automation modernized for future growth
A Google Ads Grader that turns audits into pipeline.
We took a paid-search self-assessment from strategy and framework to a working lead-generation engine for an agency sales team.
Good Systems built a Google Ads Grader to help prospective agency clients understand the health, structure, and opportunity inside their paid-search accounts. It scores Google Ads performance against meaningful benchmarks, surfaces where spend is leaking, and creates a clear path from a self-serve audit to a real sales conversation.
The build pulled marketing strategy, sales enablement, data analysis, and lead generation into one tool. We defined the grading logic: how it compares campaigns, ad groups, keywords, and ads, reads quality-score signals, and adjusts for ecommerce versus lead-gen and for industry. Then we designed the flow, where a prospect enters their website, Google Ads CID, business type, industry, and contact details to get their results.
Outcomes
- A new lead-gen pathway built around Google Ads account analysis
- A framework for scoring campaign structure, complexity, and optimization opportunity
- Sales follow-up wired in: prospect details captured before the report is delivered
- Reporting that ties grader users back to closed and commission-tracked accounts
A bridge to job data HubSpot couldn't reach.
We connected a restoration company's job software to HubSpot with a custom app, after the vendor priced its API at $2,500 a year.
A cleaning and restoration company grades its referral partners by how many jobs they send, but the job history lived in the industry software that runs dispatch and billing. API access would have cost $2,500 a year, and moving dispatch into HubSpot would have meant rebuilding a process that already worked.
Good Systems built an app instead. The team drops in the report they already export, and the app matches each job to the right partner in HubSpot, counts referrals per partner, and checks which referrals earned a commission. Every match a person confirms is remembered, so the manual step shrinks with every import.
Outcomes
- Two years of job history backfilled into HubSpot
- Referral counts per partner, calculated from real job data
- The monthly commission check, run from a report the team already pulls