Projects

Systems that ship, and get used.

Two examples of how Good Systems works, at very different scales: an 800-seat HubSpot migration, and a lead-generation tool taken from strategy to launch. Same approach either way. Build for the real process, then drive the adoption that makes it stick.

HubSpot implementation & management

An 800-seat HubSpot migration, run from the inside.

We co-led the move of one of the largest digital marketing agencies in North America onto HubSpot, without breaking the work 800+ people do every day.

Good Systems co-led the HubSpot migration for one of the largest digital marketing agencies in North America. The work reached across sales, marketing, operations, technology, reporting, and leadership, more than 800 users in all, under one hard constraint: keep the business running while modernizing the systems the customer-facing teams depend on every day.

Scope ran end to end. Data migration and historical backfill, custom development, workflow design, user education, change management, internal documentation, and post-launch adoption. We partnered closely with the technical teams so the platform supported real sales processes rather than an idealized version of them, and built the training, rollout plans, and support channels that carried users into the new CRM.

The rollout improved visibility, scalability, reporting access, and operational efficiency across the organization. HubSpot became a more flexible foundation for sales enablement, marketing operations, lead management, and automation, and a milestone in modernizing the company's revenue operations for the next stage of growth.

Outcomes

Visibility and reporting access improved across 800+ seats
A scalable foundation for sales enablement and marketing operations
Business continuity preserved through the cutover
Lead management and automation modernized for future growth

Lead-generation tool

A Google Ads Grader that turns audits into pipeline.

We took a paid-search self-assessment from strategy and framework to a working lead-generation engine for an agency sales team.

Good Systems built a Google Ads Grader to help prospective agency clients understand the health, structure, and opportunity inside their paid-search accounts. It scores Google Ads performance against meaningful benchmarks, surfaces where spend is leaking, and creates a clear path from a self-serve audit to a real sales conversation.

The build pulled marketing strategy, sales enablement, data analysis, and lead generation into one tool. We defined the grading logic, comparisons across campaigns, ad groups, keywords, ads, and campaign types, quality-score signals, ecommerce versus lead-gen models, and industry-specific benchmarks, then designed the journey: a prospect enters their website, Google Ads CID, business type, industry, and contact details to get their results.