Good systems make growth easier.

Good Systems is a HubSpot implementation and RevOps practice run by two senior operators. We build CRM around how your business works, then drive the adoption that makes it stick.

We build CRM that fits the business, and gets used.

Between us we've led enterprise CRM migrations, built the custom development most agencies can't, managed multimillion-dollar revenue strategies, and trained national sales teams onto new systems. It played out the same way every time: software gets configured, the rollout gets rushed, and six months later half the team is back in spreadsheets.

Good Systems exists to fix that. We build for the real process instead of an idealized one, then stay through the change management and adoption that turn a new CRM into the way your team works.

What you can count on.

Built, not configured

We write custom development, build integrations, and extend HubSpot itself, going beyond its native settings.

Senior operators, not account managers

You work directly with the people who do the build, from the first call through go-live.

Adoption is the deliverable

We're not done at go-live. We're done when your team is working in the system every day.

Two operators, one team.

We're a small, senior practice on purpose. The people who scope your build are the people who deliver it.

Justin Torrence

Justin builds and implements HubSpot: custom development, integrations, and migrations. He led an 800-seat migration off a homegrown CRM, and he's an Expert Certified Quickbase App Developer with 8+ years shipping rapid, production-grade builds. His work runs from solution architecture and business analysis through project management, change management, and the omni-platform optimization that keeps every tool talking to the others.

Solution architecture
Custom development
Integrations
Migration
Change management

Lindsey Stier Johnson

Lindsey has led enterprise CRM migrations, workflow automation, lead-management redesigns, and the revenue-reporting frameworks leadership runs on. She has managed multimillion-dollar revenue strategies and trained national sales teams onto new systems, and she owns the training and adoption that get a team working in the CRM day to day.

Sales operations
Revenue enablement
Reporting frameworks
Demand generation
Adoption

Based in Portland, Oregon. Working with teams anywhere.