Built, not configured
We write custom development, build integrations, and extend HubSpot. Not just toggle native settings and call it a rollout.
About
Good systems make growth easier.
Good Systems is a HubSpot implementation and RevOps practice run by two senior operators. We build CRM around how your business actually works, then drive the adoption that makes it stick. You work directly with the people doing the build, start to finish.
Why Good Systems
We build CRM that fits the business, and gets used.
Between us we've led enterprise CRM migrations, built the custom development most agencies can't, managed multimillion-dollar revenue strategies, and trained national sales teams onto new systems. We kept seeing the same pattern: software gets configured, the rollout gets rushed, and six months later half the team is back in spreadsheets.
Good Systems exists to fix that. We build for the real process instead of an idealized one, then stay through the change management and adoption that turn a new CRM into the way your team actually works.
Growth is easier when the right systems are in place.
What you can count on
Senior operators, not account managers
You work directly with the people who do the build. There's no hand-off to a junior team once the contract is signed.
Adoption is the deliverable
A CRM no one uses is wasted money. We're not done at go-live. We're done when your team actually works in the system.
Who you work with
Two operators, one team.
We're a small, senior practice on purpose. The people who scope your build are the people who deliver it.
Justin Torrence
Implementation & custom development
Justin builds and implements HubSpot: custom development, integrations, and migrations. He led an 800-seat migration off a homegrown CRM, and he's an Expert Certified Quickbase App Developer with 8+ years shipping rapid, production-grade builds. His work runs from solution architecture and business analysis through project management, change management, and the omni-platform optimization that keeps every tool talking to the others.
- Solution architecture
- Custom development
- Integrations
- Migration
- Change management
Lindsey Stier Johnson
RevOps & revenue strategy
Lindsey turns complex operations into scalable growth systems. She has led enterprise CRM migrations, workflow automation, lead-management redesigns, and revenue-reporting frameworks, managed multimillion-dollar revenue strategies, and supported national sales teams. Industry-agnostic and results-focused, she drives the training and adoption that make a CRM actually stick.
- Sales operations
- Revenue enablement
- Reporting frameworks
- Demand generation
- Adoption
Based in Portland, Oregon. Working with teams anywhere.